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Where the intimate apparel industry comes together.
Welcome to Wonderland, London’s leading trade showcase dedicated to lingerie, nightwear, swimwear, resortwear and everything in between. Launched in 2024, Wonderland has quickly established itself as a key date in the international buying calendar, bringing together an exceptional mix of iconic heritage brands, established industry favourites and exciting emerging talent, all under one roof.
Set against the beautiful backdrop of London's iconic Sheraton Grand Park Lane in the heart of Mayfair, Wonderland offers a fresh, vibrant and inspiring approach to the traditional trade show experience.

But Wonderland is about so much more than showcasing collections. It's about connections, conversations and creating opportunities. We believe the best business happens when people come together, which is why we've created an environment where buyers, brands, agents, press and industry professionals can discover, connect and build meaningful relationships.
With an ever-growing international audience and a carefully curated line-up of brands, Wonderland has become a dynamic platform for discovering what's next, celebrating established names and championing the next generation of industry talent.

Proudly independent and driven by a genuine passion for the industry, Wonderland combines the commercial opportunities of a major trade event with the warmth, personality and sense of community of something altogether more special.
Discover new brands. Reconnect with old friends. Make new connections. Find your Wonderland.
wonderland